Understanding the Global Juice Concentrates Landscape
Juice concentrates play a quiet but important role in the beverages people consume every day. Found in bottled juices, smoothies, soft drinks, bakery products, dairy items, and even sauces, these concentrated forms of fruit and vegetable juices help extend shelf life, reduce transportation costs, and maintain consistent flavor profiles.
Rather than being consumed directly, juice concentrates are typically reconstituted with water before reaching consumers. This process allows manufacturers to manage storage more efficiently while ensuring year-round availability of fruits that are otherwise seasonal.
